World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
Until relatively recently, networks were built for a limited range of applications. Understanding new use cases will transform the way in which networks are shaped and optimised to support novel innovations from diverse sectors such as agriculture, industry and beyond. Innovations in agriculture, for example, could shape mobile network performance demands and deployments – the ecosystem needs to align the how and the what of data connectivity.
Some of the hype around the IoT – including connected fridges, ovens and other outlandish applications – has in fact concealed some of the real progress and genuine value creation that has occurred in recent years. Telenor may be stating the obvious, but it’s time that attention switched from mundane applications and media-friendly use cases, and refocused on acknowledging the real progress that’s being made in industry and the enterprise.
If you’re thinking of relaunching your website, you’re going to have to make an important decision quite early in the process – which Content Management System (CMS) should you go with? There’s quite a choice available, but the two platforms that usually compete for the job are Joomla and WordPress.