World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.
October's Telco Data Analytics & AI Europe, held in London, was one of the telecoms industry's most important opportunities to be at the fore-front of data and AI developments. Our MD, Guy Redmill, was there and we had the pleasure of chairing sessions on Day 2 of the event, leading the Dragon's Den and awarding prizes.
According to new research from Juniper Research, the automotive sector will become the most lucrative IoT platform by 2021, accounting for $63 billion in transactions that year (or 55 per cent of the overall market), with the biggest growth coming from in-vehicle payments. In comparison, it forecasts that the market for connected home devices, including smart speakers and TVs, will reach just over $50 billion by 2021.