World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
In the first part of this short three-part Summer 2023 look at AI and Future of Telco, we looked at the importance of standards for both 6G and AI’s success at the political level.
“AI is gaining attention: there are all sorts of concerns regarding its application across different sectors, how it processes data, and how it can be aligned with other data processing regulations. It's a bit unruly at the moment, and we're acting on trust in most cases.”
ESG (Environmental, Social and Governance) is something many industries have had to worry about for some time. Well, ‘worry’ is a strong term; sceptics say there’s plenty of evidence that companies say one thing and do another here, and there’s some evidence investors have cooled on it in some markets. Maybe we can forget about this TLA for the time being, as some boards admit they have?