World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
It’s believed that the invention of sails in Ancient Egypt allowed the first sailboats—and hence, the first wave of maritime commerce—to become viable 5,500 years ago. And many thought that with the end of sail-based shipping in the late 1950s (with exceptions), that was that: who needs sails when you have powered sea navigation?
In the first (but not best!) Star Wars movie, there’s a famous sequence when Ben Kenobi (as we still know him as at this point) plays a ‘Jedi mind trick’ on some guards to convince them, ‘These are not the droids you’re looking for.’