World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
Utilising urban micro-infrastructure, namely street furniture, will have a significant impact in realising the 5G vision in densely populated urban environments. Telefónica Deutschland / O2’s fibre optic-connected streetlight offers an insight into that future.
What’s the frequency, Kenneth? The wrong one, it seems.
The world is on fire, and we can’t pretend it isn’t any more. There’s no need for too much of the ‘Doomwatch,’ but for three days in August, 7 billion tonnes of rain fell on the peak of Greenland—not just the largest amount since records began, but the first time we know of that rain, not snow, fell on the country’s highest peak. Recent Siberian wildfires notched up a record for annual fire-related emissions of carbon dioxide, while devouring 500,000 square kilometres of vegetation, too. And also last month, the latest (sixth) scientific report from the Intergovernmental Panel on Climate Change sounded the need yet again for “strong and sustained reductions in emissions of carbon dioxide and other greenhouse gases” to try and save a common future for us all: and last but not least, Capgemini research shows the world’s suffered at least $3 trillion in global economic losses from climate change in the last 20 years alone.
Once upon a time, a pretty sentimental movie called Field of Dreams gave the Millennial generation something of a catchphrase: “Build it, and he will come” (it gets mis-phrased now as “they will come”, as tends to happen to so many catchphrases).