World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
As 5G hype reaches fever pitch in many sectors, it seems that there are real advances being made in the fast-developing 5G device ecosystem, which is overtaking the launch of 4G and LTE devices.
There are some marketing practices which are universal and relevant to marketing for any industry, however when it comes to marketing for technology there are certain requirements that need to be taken in to account when developing a marketing strategy. Here, you will learn why technology marketing is different to other kinds of marketing and we will show how your company can will benefit from a marketeer that has a sound understanding of the industry.
The technology industry can be highly competitive, and consumers increasingly expect technology companies to be innovative and exciting. At RMA, we specialise in marketing for technology so take a look what we believe to be 5 key things to know when developing a marketing plan for a technology product or service.