WTL The Project

Our recent work World Telecom Labs Outsourced marketing

The requirements What the customer needed

World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.

The solution What we did for them

RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.

The results Where are they now?

Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.

The work Some of our output

World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.

Corporate identityNew logo and corporate ID

New Joomla! websiteDesigned and built

New collateralNew marketing assets

What they say about us From WTL

"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."

Simon Pearson

Business Development Director

From our BlogLatestBlog Post

Do MNOs really understand what URLLC means for industry?

URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.

Read more
IoT, 5G and Cloud Infrastructure the main investment priorities for the telecoms industry

IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.

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Legitimate concern or an industry seeking to limit competition? Industry wants to forge ahead with URLLC, but MNOs want to protect their markets.

A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.

Read more

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