World Telecom Labs is a supplier of VoIP switches, pre-paid apps and signalling gateways to carriers and service providers in emerging markets. They came to us with a requirement for a new corporate image and a fully outsourced marketing service.
RMA worked with World Telecom Labs to develop a fresh new corporate image, clear product messaging and an aggressive go-to-market strategy for their award-winning Vivada solution. A new website and a full suite of marketing collateral was developed.
Working together, World Telecom Labs and Redmill Marketing Associates have developed a robust sales funnel. Regular outbound communications and targeted content marketing have raised WTL's industry profile and lead to numerous awards.
World Telecom Labs wanted a fresh new corporate image that would position them as an innovator and leading player in emerging communications markets. Redmill Marketing Associates created a new logo, website and suite of collateral to support their ongoing activities.
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased. Via a series of activities and channels that we had not previously used we began to punch above our weight in terms of awareness and exposure...The process was surprisingly comfortable given the scale of change. We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Business Development Director
“Spending like the Jetsons, living like the Flintstones.” That was the key quote from one of the most clear-sighted keynote discussions at the recent Smart City Expo World Congress 2019 in Barcelona. The Lord Mayor of Dublin Paul McAuliffe cut right through the 5G hyperbole with his warning that if 5G rollout is handled incorrectly, it could carve open a 5G-driven social divide within our cities.
The latest figures regarding the number of commercially launched 5G services suggest that the technology has already gained some impressive momentum. According to new research from independent telecoms/mobile consultant Alan Hadden a total of 58 network operators have now commercially launched 5G services, in 32 countries – an increase of 75 per cent since July 2019 alone.
5G investments are gathering pace, but while there is uncertainty regarding future standardisation- and clear gaps remain - there is growing recognition that the industry needs a sustainable future and that carbon consumption has become a key concern.