Based in Norway, Touch provide services for recording, storing and accessing fixed and mobile calls. As the first company in Europe to offer Call Recording as a Service, Touch have a reputation for innovation and needed an agency that understood the call recording market.
The brief from Touch was quite clear - to build a new corporate website and deliver compelling marketing content to improve their inbound marketing and profile within their target audiences.
Touch's new website is already delivering improved performance and engagement. RMA continue to support the Touch team with targeted marketing campaigns and ongoing outsourced management services.
We worked with the Touch management team to create a new website that could appeal to a wide range of different market sectors.
“Working with Redmill Marketing Associates was easy for us. They have the industry knowledge we needed and guided us through a straightforward web development process. The team was always open to incorporating our ideas and worked hard to deliver the solution we asked for.”
Chief Executive Officer
URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.
IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.