Partititonware's initial requirement was for a strategic marketing review. We worked with them to help define their go-to-market strategy and clarify their marketing messaging. The relationship has since developed to cover a broad range of marketing activities.
We helped Partitionware to distill their value proposition into a message that resonates with their target market. After delivering a new web site, we helped them implement a marketing automation system and provide ongoing campaign management.
Partitionware continue to lead the way in developing innovative telecoms solutions for their partners. Their unique OPEX business model reduces risk and enables tech entrepreneurs to get to market with exciting and innovative services.
We helped Partitionware to define and articulate their unique approach to market. This was distilled into a new website and a range of marketing collateral that forms the basis of ongoing campaigns.
“Redmill Marketing Associates have helped us to build a more compelling brand identity and to promote ourselves more effectively to our target audience. We see them as an important part of the team.”
Chief Executive Officer
A few weeks back, we scoffed at BT for being a little bit sniffy at the immediate commercial credibility of Open Radio Access Network (RAN). Well, we can’t claim sole credit, but at least one US company has broken cover and shown how limited that perception is.
Earlier this month, the UK Government announced some results of its 5GTT (5G Testbeds and Trials) Programme—which it says is its nationally coordinated programme of investment in all things Fifth Gen, which started two years ago with a claimed £200m of taxpayer support. Absolutely accepting that this is far from over, what should industry be making of what seems to have “succeeded” so far?
Apologies in advance to our many highly-valued international readers, but this post definitely needs a Union Jack running over it. We’ll start by telling you why, quoting the body that works on behalf of the Queen to protect our national cyber security: