Partititonware's initial requirement was for a strategic marketing review. We worked with them to help define their go-to-market strategy and clarify their marketing messaging. The relationship has since developed to cover a broad range of marketing activities.
We helped Partitionware to distill their value proposition into a message that resonates with their target market. After delivering a new web site, we helped them implement a marketing automation system and provide ongoing campaign management.
Partitionware continue to lead the way in developing innovative telecoms solutions for their partners. Their unique OPEX business model reduces risk and enables tech entrepreneurs to get to market with exciting and innovative services.
We helped Partitionware to define and articulate their unique approach to market. This was distilled into a new website and a range of marketing collateral that forms the basis of ongoing campaigns.
“Redmill Marketing Associates have helped us to build a more compelling brand identity and to promote ourselves more effectively to our target audience. We see them as an important part of the team.”
Chief Executive Officer
It’s believed that the invention of sails in Ancient Egypt allowed the first sailboats—and hence, the first wave of maritime commerce—to become viable 5,500 years ago. And many thought that with the end of sail-based shipping in the late 1950s (with exceptions), that was that: who needs sails when you have powered sea navigation?
In the first (but not best!) Star Wars movie, there’s a famous sequence when Ben Kenobi (as we still know him as at this point) plays a ‘Jedi mind trick’ on some guards to convince them, ‘These are not the droids you’re looking for.’