Partititonware's initial requirement was for a strategic marketing review. We worked with them to help define their go-to-market strategy and clarify their marketing messaging. The relationship has since developed to cover a broad range of marketing activities.
We helped Partitionware to distill their value proposition into a message that resonates with their target market. After delivering a new web site, we helped them implement a marketing automation system and provide ongoing campaign management.
Partitionware continue to lead the way in developing innovative telecoms solutions for their partners. Their unique OPEX business model reduces risk and enables tech entrepreneurs to get to market with exciting and innovative services.
We helped Partitionware to define and articulate their unique approach to market. This was distilled into a new website and a range of marketing collateral that forms the basis of ongoing campaigns.
“Redmill Marketing Associates have helped us to build a more compelling brand identity and to promote ourselves more effectively to our target audience. We see them as an important part of the team.”
Chief Executive Officer
“Spending like the Jetsons, living like the Flintstones.” That was the key quote from one of the most clear-sighted keynote discussions at the recent Smart City Expo World Congress 2019 in Barcelona. The Lord Mayor of Dublin Paul McAuliffe cut right through the 5G hyperbole with his warning that if 5G rollout is handled incorrectly, it could carve open a 5G-driven social divide within our cities.
The latest figures regarding the number of commercially launched 5G services suggest that the technology has already gained some impressive momentum. According to new research from independent telecoms/mobile consultant Alan Hadden a total of 58 network operators have now commercially launched 5G services, in 32 countries – an increase of 75 per cent since July 2019 alone.
5G investments are gathering pace, but while there is uncertainty regarding future standardisation- and clear gaps remain - there is growing recognition that the industry needs a sustainable future and that carbon consumption has become a key concern.