Partitionware The Project

Our recent work Partitionware Outsourced marketing

The requirements What the customer needed

Partititonware's initial requirement was for a strategic marketing review. We worked with them to help define their go-to-market strategy and clarify their marketing messaging. The relationship has since developed to cover a broad range of marketing activities.

The solution What we did for them

We helped Partitionware to distill their value proposition into a message that resonates with their target market. After delivering a new web site, we helped them implement a marketing automation system and provide ongoing campaign management.

The results Where are they now?

Partitionware continue to lead the way in developing innovative telecoms solutions for their partners. Their unique OPEX business model reduces risk and enables tech entrepreneurs to get to market with exciting and innovative services.

The work Some of our output

We helped Partitionware to define and articulate their unique approach to market. This was distilled into a new website and a range of marketing collateral that forms the basis of ongoing campaigns.

Corporate identityUpdates to corporate ID

New websiteDesigned and built

New collateralNew marketing assets

What they say about us From Partitionware

“Redmill Marketing Associates have helped us to build a more compelling brand identity and to promote ourselves more effectively to our target audience. We see them as an important part of the team.”

Mike Bromwich

Chief Executive Officer

From our BlogLatestBlog Post

AI and Future of Telco 2 of 3: AI is fundamental to 6G—but like all technologies that drive real value in telecom, nothing will really happen here until the standards come on stream

In the first part of this short three-part Summer 2023 look at AI and Future of Telco, we looked at the importance of standards for both 6G and AI’s success at the political level.

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AI and Future of Telco 1 of 3: Who said standards are boring? Not any serious businessperson, technologist—or citizen of our future AI-penetrated economy

“AI is gaining attention: there are all sorts of concerns regarding its application across different sectors, how it processes data, and how it can be aligned with other data processing regulations. It's a bit unruly at the moment, and we're acting on trust in most cases.”

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Is committing to ESG the modern equivalent of Pascal’s Wager?

ESG (Environmental, Social and Governance) is something many industries have had to worry about for some time. Well, ‘worry’ is a strong term; sceptics say there’s plenty of evidence that companies say one thing and do another here, and there’s some evidence investors have cooled on it in some markets. Maybe we can forget about this TLA for the time being, as some boards admit they have?

Read more

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