Partitionware The Project

Our recent work Partitionware Outsourced marketing

The requirements What the customer needed

Partititonware's initial requirement was for a strategic marketing review. We worked with them to help define their go-to-market strategy and clarify their marketing messaging. The relationship has since developed to cover a broad range of marketing activities.

The solution What we did for them

We helped Partitionware to distill their value proposition into a message that resonates with their target market. After delivering a new web site, we helped them implement a marketing automation system and provide ongoing campaign management.

The results Where are they now?

Partitionware continue to lead the way in developing innovative telecoms solutions for their partners. Their unique OPEX business model reduces risk and enables tech entrepreneurs to get to market with exciting and innovative services.

The work Some of our output

We helped Partitionware to define and articulate their unique approach to market. This was distilled into a new website and a range of marketing collateral that forms the basis of ongoing campaigns.

Corporate identityUpdates to corporate ID

New websiteDesigned and built

New collateralNew marketing assets

What they say about us From Partitionware

“Redmill Marketing Associates have helped us to build a more compelling brand identity and to promote ourselves more effectively to our target audience. We see them as an important part of the team.”

Mike Bromwich

Chief Executive Officer

From our BlogLatestBlog Post

Legitimate concern or an industry seeking to limit competition? Industry wants to forge ahead with URLLC, but MNOs want to protect their markets.

A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.

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Key moments from the Chair at Telco Data Analytics & AI Europe

October's Telco Data Analytics & AI Europe, held in London, was one of the telecoms industry's most important opportunities to be at the fore-front of data and AI developments. Our MD, Guy Redmill, was there and we had the pleasure of chairing sessions on Day 2 of the event, leading the Dragon's Den and awarding prizes.

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Operators need to be at the heart of the IoT landscape

According to new research from Juniper Research, the automotive sector will become the most lucrative IoT platform by 2021, accounting for $63 billion in transactions that year (or 55 per cent of the overall market), with the biggest growth coming from in-vehicle payments. In comparison, it forecasts that the market for connected home devices, including smart speakers and TVs, will reach just over $50 billion by 2021.

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