iQela The Project

Our recent work iQela Outsourced marketing

The requirements What the customer needed

iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.

The solution What we did for them

iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.

The results Where are they now?

iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.

The work Some of our output

RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.

Corporate identityNew logo and corporate ID

New Joomla! websiteDesigned and built

New collateralNew marketing assets

What they say about us From iQela

"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."

Lorenza Brescia

Chief Executive Officer

From our BlogLatestBlog Post

Do MNOs really understand what URLLC means for industry?

URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.

Read more
IoT, 5G and Cloud Infrastructure the main investment priorities for the telecoms industry

IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.

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Legitimate concern or an industry seeking to limit competition? Industry wants to forge ahead with URLLC, but MNOs want to protect their markets.

A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.

Read more

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