iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.
October's Telco Data Analytics & AI Europe, held in London, was one of the telecoms industry's most important opportunities to be at the fore-front of data and AI developments. Our MD, Guy Redmill, was there and we had the pleasure of chairing sessions on Day 2 of the event, leading the Dragon's Den and awarding prizes.
According to new research from Juniper Research, the automotive sector will become the most lucrative IoT platform by 2021, accounting for $63 billion in transactions that year (or 55 per cent of the overall market), with the biggest growth coming from in-vehicle payments. In comparison, it forecasts that the market for connected home devices, including smart speakers and TVs, will reach just over $50 billion by 2021.