iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
“Spending like the Jetsons, living like the Flintstones.” That was the key quote from one of the most clear-sighted keynote discussions at the recent Smart City Expo World Congress 2019 in Barcelona. The Lord Mayor of Dublin Paul McAuliffe cut right through the 5G hyperbole with his warning that if 5G rollout is handled incorrectly, it could carve open a 5G-driven social divide within our cities.
The latest figures regarding the number of commercially launched 5G services suggest that the technology has already gained some impressive momentum. According to new research from independent telecoms/mobile consultant Alan Hadden a total of 58 network operators have now commercially launched 5G services, in 32 countries – an increase of 75 per cent since July 2019 alone.
5G investments are gathering pace, but while there is uncertainty regarding future standardisation- and clear gaps remain - there is growing recognition that the industry needs a sustainable future and that carbon consumption has become a key concern.