iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
It’s believed that the invention of sails in Ancient Egypt allowed the first sailboats—and hence, the first wave of maritime commerce—to become viable 5,500 years ago. And many thought that with the end of sail-based shipping in the late 1950s (with exceptions), that was that: who needs sails when you have powered sea navigation?
In the first (but not best!) Star Wars movie, there’s a famous sequence when Ben Kenobi (as we still know him as at this point) plays a ‘Jedi mind trick’ on some guards to convince them, ‘These are not the droids you’re looking for.’