iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
As 5G hype reaches fever pitch in many sectors, it seems that there are real advances being made in the fast-developing 5G device ecosystem, which is overtaking the launch of 4G and LTE devices.
There are some marketing practices which are universal and relevant to marketing for any industry, however when it comes to marketing for technology there are certain requirements that need to be taken in to account when developing a marketing strategy. Here, you will learn why technology marketing is different to other kinds of marketing and we will show how your company can will benefit from a marketeer that has a sound understanding of the industry.
The technology industry can be highly competitive, and consumers increasingly expect technology companies to be innovative and exciting. At RMA, we specialise in marketing for technology so take a look what we believe to be 5 key things to know when developing a marketing plan for a technology product or service.