iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
Until relatively recently, networks were built for a limited range of applications. Understanding new use cases will transform the way in which networks are shaped and optimised to support novel innovations from diverse sectors such as agriculture, industry and beyond. Innovations in agriculture, for example, could shape mobile network performance demands and deployments – the ecosystem needs to align the how and the what of data connectivity.
Some of the hype around the IoT – including connected fridges, ovens and other outlandish applications – has in fact concealed some of the real progress and genuine value creation that has occurred in recent years. Telenor may be stating the obvious, but it’s time that attention switched from mundane applications and media-friendly use cases, and refocused on acknowledging the real progress that’s being made in industry and the enterprise.
If you’re thinking of relaunching your website, you’re going to have to make an important decision quite early in the process – which Content Management System (CMS) should you go with? There’s quite a choice available, but the two platforms that usually compete for the job are Joomla and WordPress.