iQela approached RMA with a long list of marketing activities. The company required a brand, a website and a full go-to-market plan to launch them into the UK MVNO market. We worked closely with the iQela management team to develop a new brand and compelling market proposition.
iQela was an idea in the mind of its founders when the relationship began. Once the service was built, the founders began working closely with RMA. A new brand was built and launched and a full marketing strategy developed and tested.
iQela is almost ready to launch to the UK business market. It's innovative business mobile service promises to change the way business calls are handled. We look forward to many years of success with this exciting new company.
RMA took iQela from an idea, to a fully developed brand in the space of just a few months. A brand new logo and corporate identity was delivered, along with a new responsive Joomla website.
"Redmill Marketing Associates have been integral in helping shape and deliver the iQela proposition. We rely on them for a range of marketing activities and are looking forward to partnering with them for future success."
Chief Executive Officer
In the first part of this short three-part Summer 2023 look at AI and Future of Telco, we looked at the importance of standards for both 6G and AI’s success at the political level.
“AI is gaining attention: there are all sorts of concerns regarding its application across different sectors, how it processes data, and how it can be aligned with other data processing regulations. It's a bit unruly at the moment, and we're acting on trust in most cases.”
ESG (Environmental, Social and Governance) is something many industries have had to worry about for some time. Well, ‘worry’ is a strong term; sceptics say there’s plenty of evidence that companies say one thing and do another here, and there’s some evidence investors have cooled on it in some markets. Maybe we can forget about this TLA for the time being, as some boards admit they have?