Gintel, a Norwegian vendor of value added service platforms for mobile networks engaged RMA to provide outsourced marketing services in 2007. Since then, RMA has been instrumental in all aspects of Gintel's marketing activity, working as an extended part of the Gintel team.
RMA and Gintel have developed a close relationship over the ten years of our engagement. Gintel relies on the RMA team to deliver the full range of marketing services, from copywriting and design through to strategic planning and product marketing.
RMA has been instrumental in Gintel's growth into one of the world’s leading suppliers of value added service platforms. RMA has fully integrated into the Gintel team and are closely involved in their day-to-day marketing activities. Gintel continues to rely on RMA and to deploy the full suite of services we offer.
Gintel's website and corporate image has been through several versions during the course of our engagement with them. The latest website re-design took place in the summer of 2017.
"Engaging Redmill Marketing Associates solved a variety of problems for us. We needed strong strategic marketing support, but it had to be extremely flexible to meet our requirements, as well as bringing a fresh perspective to our business. It was vital that our marketing partner clearly understood the complex world in which we operate, and that we benefited from this straight away. We simply couldn’t wait for someone to come up to speed."
VP Sales and Marketing
URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.
IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.