Gintel, a Norwegian vendor of value added service platforms for mobile networks engaged RMA to provide outsourced marketing services in 2007. Since then, RMA has been instrumental in all aspects of Gintel's marketing activity, working as an extended part of the Gintel team.
RMA and Gintel have developed a close relationship over the ten years of our engagement. Gintel relies on the RMA team to deliver the full range of marketing services, from copywriting and design through to strategic planning and product marketing.
RMA has been instrumental in Gintel's growth into one of the world’s leading suppliers of value added service platforms. RMA has fully integrated into the Gintel team and are closely involved in their day-to-day marketing activities. Gintel continues to rely on RMA and to deploy the full suite of services we offer.
Gintel's website and corporate image has been through several versions during the course of our engagement with them. The latest website re-design took place in the summer of 2017.
"Engaging Redmill Marketing Associates solved a variety of problems for us. We needed strong strategic marketing support, but it had to be extremely flexible to meet our requirements, as well as bringing a fresh perspective to our business. It was vital that our marketing partner clearly understood the complex world in which we operate, and that we benefited from this straight away. We simply couldn’t wait for someone to come up to speed."
VP Sales and Marketing
In the first part of this short three-part Summer 2023 look at AI and Future of Telco, we looked at the importance of standards for both 6G and AI’s success at the political level.
“AI is gaining attention: there are all sorts of concerns regarding its application across different sectors, how it processes data, and how it can be aligned with other data processing regulations. It's a bit unruly at the moment, and we're acting on trust in most cases.”
ESG (Environmental, Social and Governance) is something many industries have had to worry about for some time. Well, ‘worry’ is a strong term; sceptics say there’s plenty of evidence that companies say one thing and do another here, and there’s some evidence investors have cooled on it in some markets. Maybe we can forget about this TLA for the time being, as some boards admit they have?