Digitalk were looking for a full service marketing agency with specific industry expertise to provide a fully outsourced marketing service and deliver on a re-branding and web development project.
We worked with Digitalk to refresh their corporate image, build a lean, effective website and create a strong sales funnel with marketing automation and aggressive content marketing campaigns.
Digitalk go from strength to strength, consolidating their position as the industry's leading provider of communications platforms as a service solutions and rapidly disrupting the MVNE market.
RMA helped Digitalk to create a bold and distinctive corporate image. We designed, wrote and built a brand new website and created a range of collateral to support their ongoing marketing activities.
“Redmill Marketing Associates provide us with a perfect blend of industry and marketing expertise. The Redmill team have been able to deliver on a broad range of marketing tasks, from campaign management through to brand design. Their full service approach is something that few agencies can match."
Chief Strategy Officer
URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.
IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.