Redmill Marketing Associates has a long track record of success in marketing technology products and services. We understand the business end of technology marketing and have a detailed knowledge of the market, the technologies and the trends that matter. We specialise in turning complex
technical features into innovative marketing campaigns.
Marketing Services
For the telecoms and technology sector
Our team has more than thirty years' experience and has been involved in all aspects of the industry. We started with SS7 and today, we're helping our customers prepare for 5G, understand 'smart-everything' and transition to the 'as-a-Service' world. When you work with us, you’ll be working with a team that understands your business.
So, whether you need market analysis, a product strategy or just need a little help with creating something special, we can help with:
Market analysis, reports, white papers
Go-to-market planning
Copywriting and collateral
Day-to-day marketing management
Strategic planning
We're a full service team, with unique domain knowledge. We like a challenge and have a confident, enthusiastic approach. Our team includes expert consultants, analysts, marketers, copywriters and designers.
We cover a broad range of topics within the industry such as: service innovation; CEM and Policy Control; smart digital services and the IoT; IMS and associated applications; infrastructure, such as signalling, messaging and session control; OSS; and B2B services. We're currently active in:
“We selected Redmill Marketing Associates because of their deep knowledge of the industry we operate in. We've found them to be extremely easy to work with, responsive and always willing to go the extra mile to add value to our relationship.”
Erika Collins
Marketing Director, InfoVista
“Redmill Marketing Associates provide us with a perfect blend of industry and marketing expertise. The Redmill team have been able to deliver on a broad range of marketing tasks, from campaign management through to brand design. Their full service approach is something that few agencies can match."
Mark Ashdown
Chief Strategy Officer
"Working with Redmill gave an immediate boost to our business – our whole image was refreshed, our online presence improved and as a result sales leads increased...We were patiently lead through the necessary steps without ever feeling we were having someone else’s vision imposed upon us."
Simon Pearson
Business Development Director
“Engaging Redmill Marketing Associates solved a variety of problems for us. We needed strong strategic marketing support, but it had to be extremely flexible to meet our requirements, as well as bringing a fresh perspective to our business. We are very pleased with progress and are looking forward to reaping the benefits in the coming months."
Mazen Shiaa
VP Sales and Marketing
“We needed an agency that understood our business and could provide a broad range of marketing services. Redmill Marketing Associates fit the bill precisely and are very much part of the VoIPstudio team.”
Our portfolio spans international and national markets, serving customers from around the world - ranging from startups to globally established businesses with operations in multiple countries. Take a look at some of our recent projects.
Do MNOs really understand what URLLC means for industry?
URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.
IoT, 5G and Cloud Infrastructure the main investment priorities for the telecoms industry
IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.
Legitimate concern or an industry seeking to limit competition? Industry wants to forge ahead with URLLC, but MNOs want to protect their markets.
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.
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