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Telecoms, tech and IoT marketing insights

The latest industry news, interviews, opinion, technologies, and resources.

Channel Development - Direct, or Indirect?

Success in the channel is crucial to the profitability of many of our clients. Recently, we have become increasingly involved in advising on channel development and management. For companies seeking to drive sales and increase market penetration, in a way that offers the perfect complement to existing direct sales resources, developing an indirect sales channel is an attractive strategy. Extra feet on the street definitely help, or so the theory goes.

Guy Redmill

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Guy Redmill

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1 December 2008
Blog

Online CRM Par Excellence! Batchbook...

RCL had been searching for a reliable online CRM system suited to managing its growing contact base for some time. After a lengthy review of suppliers, we stumbled upon Batchbook. We signed up for a trial and have been so impressed with the solution that we thought we would share it with you. The nice people over there will not only provide you with a free month’s trial, but would like to extend the offer to two months for your readers! All you need to do is visit the site and sign up for a trial account with this promotional code:

Guy Redmill
1 Dec 2008
Guy Redmill
Blog

One Year Old!

RCL celebrated its first birthday in September. Many thanks to all of our customers, partners and friends for your business and support over the last 15 months! It has been fantastic to have worked with so many interesting and nice people. We hope that everyone has been happy with our efforts, and look forward to building new friendships in 2009.

Guy Redmill
1 Dec 2008
Guy Redmill
Blog

Paris in the Springtime – Notes from the IMS World Forum

As we briefly suggested in our news review, this year's IMS WF in Paris was both highly interesting and very successful. After a year of somewhat less than favourable reports regarding the IMS industry, it was instructive to learn more from the coalface and discover that the doom-mongers may have been premature in their predictions. It's not so much that we were collectively drinking the industry's Kool-Aid - on the contrary, there was a pleasing absence of hype from the proceedings - but there was an abundance of pragmatism. Many operators provided honest appraisals of their IMS strategies and offered insights and conclusions from early trials and deployments. Vendors that presented tended to be in-tune with this more reflective mood, with one or two exceptions. Generally speaking, flights of fancy were refreshingly absent.

Guy Redmill
7 Jun 2008
Guy Redmill
Blog

VoIP Days Lisbon

Once again it was our privilege to be asked by our friends at Hansecom to speak at this event. MD Guy Redmill delivered a keynote speech on the opportunity that Broadband services provide, both from the perspective of the SME market and that of operators seeking to differentiate themselves. You can view our presentation here. One of the nice things about this event is that way in which it combines both international and local speakers. The audience primarily comes from Portugal, but issues of both national and international relevance are addressed.

Guy Redmill
1 Jun 2008
Guy Redmill
Blog

New Training Services Available

We have recently launched a range of training services to meet the needs of equipping a dynamic sales team with the knowledge needed to understand today’s fast-moving telecoms and IT landscape. We can offer a range of packages to suit different requirements. It’s simple to select from our library of modules or create a customised training course to meet your needs. We can deliver the courses anywhere in the world and are geared to provision of on-site training to your teams.

Guy Redmill
1 Jun 2008
Guy Redmill
Blog

Custom Analysis and Reports

We have recently been engaged to produce targeted market overviews for a number of clients. We can produce reports that are geared to your specific needs to help product launches, positioning, market entry, and market development. We can also contribute on a freelance basis to third-party reports.

Using our research and copywriting skills, we can create bespoke reports to your individual requirements. If you want to home in on an opportunity to need fresh eyes to evaluate strategic options, why not contact us to see how we can help?

 

Guy Redmill
1 Jun 2008
Guy Redmill
Blog

IMS World Forum

This year’s IMS World Forum in Paris was a huge success, both in terms of numbers of attendees and the quality of the presentations. Although many blogs have been filled with scepticism regarding IMS, it was interesting to note the generally positive view of the technology. At last, there was some realism in terms of likely deployment times, with a broad consensus that mass service rollout was unlikely until 2010 at the earliest. Marc LeClerc from Ericsson commented that perceptions of “internet time” were unrealistic for IMS and shouldn’t be applied to projections. Such unrealistic timeframes have been applied to IMS since the industry started to gather momentum in around 2005, but it is a mistake to apply the same model that was applied to the internet to something that is a fundamental change in telecoms and IT service delivery.

Guy Redmill
1 Jun 2008
Guy Redmill
Blog

3G Wireless Broadband News

MD Guy Redmill was interviewed recently (again!) by 3G Wireless Broadband, a fortnightly publication from Informa – you can review his comments.

Alternatively, you can go directly to the source….

3G Wireless Broadband is a fortnightly research service from Informa Telecoms & Media. It provides business critical information allowing you to fully understand next-generation mobile and wireless broadband markets. For further information and free sample, please visit www.informatm.com/3gwirelessbroadband or telephone +44 020 7017 5537.

Many thanks to Informa for kindly allowing us to share this!

Guy Redmill
1 Jun 2008
Guy Redmill
Blog

Our Team Expands

Our virtual team has grown. We use an outsourced model to flex up to meet customer requirements and have added more consultants to our roster. Rob, Gary and Julie have all been able to offer invaluable assistance with recent projects. This means that we can rapidly absorb additional work and assignments. Our flexibility makes us easy to work with and provides the ability to deliver well-specified projects to agreed timescales. This means we can give you the attention you require to ensure complete satisfaction, whether the project is a one-off or the start of a long-term engagement. Contact us for more details.

Guy Redmill
1 Jun 2008
Guy Redmill
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