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RCL to present at IMS Global Congress in November...Operators go Free!

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RCL has been invited to present findings from Moriana Group IMS Report at IIR's IMS Global Congress event, to be held in Vienna from 23rd to 24th November.

In a presentation titled "Moriana IMS and RCS Survey: Lessons from the Coalface", Guy Redmill will offer highlights from the original research, conducted with leading stakeholders in the IMS industry, from both the operator and vendor camps. Topics to be discussed include:

Guy Redmill

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Guy Redmill

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24 September 2009
Blog

Website Refreshment - the future is Content Management

In our day to day engagement with clients, the single most common issue that comes up for debate is the company website. Often it's overlooked, neglected, difficult to access and update. Typically, there's an expectation that anything to do with the web has to be expensive and laborious so it's no surprise that, for many, it's a valuable marketing resource that's not being adequately exploited. We took the decision some months ago to offer a particular kind of web development service in response to what we were seeing.

Guy Redmill
22 Sep 2009
Guy Redmill
Blog

Another member of the RCL team

We're delighted to announce another addition to the RCL team, a fresh face, an injection of energy and a much needed extra pair of hands. Richard has joined the team to provide us with a dedicated web development manager who can help us to meet the growing demand we're seeing for website refreshment services.

For more information on how RCL can help re-vamp your web site and optimise your web presence for Search Engines visit the RCL site.

Guy Redmill
22 Sep 2009
Guy Redmill
Blog

Twitter: Starting to see the light?

If you're anything like us, you'll be a little sceptical when it comes to the latest fads and fashions. While we're certainly not a conservative bunch of guys here at RCL, there's something about the giddiness and bandwagon-jumping around certain internet phenomena that brings out the confused old lady in all of us.

Well...we're big enough to admit when we're wrong. If you're not a convert yet, then allow us a little preaching time. Now, there is no question, 80% of what goes on is mindless LOLs and LMAOs (if anyone can enlighten us please oblige) but here's the big revelation...Twitter genuinely might be a useful business tool, one day.

We've been twittering on and off for a while now. Like most other users we were just sharing the innate poetry of what we had for tea with anyone who cared to listen. Sure, we'd heard the stories of large retailers and FMCG manufacturers offering up vouchers and promos over Twitter, but that's B2C. How Twitter had a tangible value in the B2B (i.e. real) world we hadn't quite grasped.

So it was only when we stumbled across the Beta version of the "Tweetdeck" application a few months ago that the possibilities of Twitter really hit us. Tweetdeck allows you to monitor all the activity in the Twitter Universe (the tweetverse?) and keep an eye on certain key terms. Simply set up a search for the words that interest you, sit back and wait...

and wait...

and wait. Patiently.

So you've laid your trap, you've baited it with a nice juicy keyword and nothing happens.

In the name of science, a little experiment took place in RCL Towers. We thought of a good, forward looking hi-tech term, set up a search and hid in the proverbial Twitter bushes. For four weeks we've waited for someone, somewhere to say something meaningful about 40GbE.

We think that Twitter needs a critical mass in certain industries in order to be a really effective tool for marketing, PR, business intelligence and so on. No doubt that is starting to happen in ways that could be genuinely useful.

Sooner or later someone is going to mention 40GbE or the Diameter protocol and that's when you pounce...

 

Guy Redmill
9 Sep 2009
Guy Redmill
Blog

RCL and Moriana chair sessions at SDP Global Summit in London

Informa's SDP Global Summit has just been held in London! RCL was present for the third year, chairing key sessions and participating in panel discussions.

Guy Redmill of RCL and representatives from Moriana were also present at the SDP Analyst Breakfast Briefing on Day 2. It was an early start, but was worth it for dedicated access to leading industry experts from the analyst community.

Guy also chaired the afternoon session of Day 2, in the stream "The Role of SDP, Convergence and Next Generation Services".

Guy Redmill
7 Sep 2009
Guy Redmill
Blog

The case for the Case Study: A genuinely effective marketing tool

The plain old fashioned case study is one of the most effective weapons in any marketeer's armoury. Provided it's done well, a case study can perform a number of key tasks at a fraction of the cost of other marketing tools.

Guy Redmill
7 Sep 2009
Guy Redmill
Blog

Channel Development - Direct, or Indirect?

Success in the channel is crucial to the profitability of many of our clients. Recently, we have become increasingly involved in advising on channel development and management. For companies seeking to drive sales and increase market penetration, in a way that offers the perfect complement to existing direct sales resources, developing an indirect sales channel is an attractive strategy. Extra feet on the street definitely help, or so the theory goes.

Guy Redmill
1 Dec 2008
Guy Redmill
Blog

Online CRM Par Excellence! Batchbook...

RCL had been searching for a reliable online CRM system suited to managing its growing contact base for some time. After a lengthy review of suppliers, we stumbled upon Batchbook. We signed up for a trial and have been so impressed with the solution that we thought we would share it with you. The nice people over there will not only provide you with a free month’s trial, but would like to extend the offer to two months for your readers! All you need to do is visit the site and sign up for a trial account with this promotional code:

Guy Redmill
1 Dec 2008
Guy Redmill
Blog

One Year Old!

RCL celebrated its first birthday in September. Many thanks to all of our customers, partners and friends for your business and support over the last 15 months! It has been fantastic to have worked with so many interesting and nice people. We hope that everyone has been happy with our efforts, and look forward to building new friendships in 2009.

Guy Redmill
1 Dec 2008
Guy Redmill
Blog

Paris in the Springtime – Notes from the IMS World Forum

As we briefly suggested in our news review, this year's IMS WF in Paris was both highly interesting and very successful. After a year of somewhat less than favourable reports regarding the IMS industry, it was instructive to learn more from the coalface and discover that the doom-mongers may have been premature in their predictions. It's not so much that we were collectively drinking the industry's Kool-Aid - on the contrary, there was a pleasing absence of hype from the proceedings - but there was an abundance of pragmatism. Many operators provided honest appraisals of their IMS strategies and offered insights and conclusions from early trials and deployments. Vendors that presented tended to be in-tune with this more reflective mood, with one or two exceptions. Generally speaking, flights of fancy were refreshingly absent.

Guy Redmill
7 Jun 2008
Guy Redmill
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