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Telecoms, tech and IoT marketing insights

The latest industry news, interviews, opinion, technologies, and resources.

Little Fluffy Clouds: Part 2

In the second of our mini-series on cloud computing trends, we would like to consider our own experience as an SME in leveraging cloud services. Well, we say SME, but according to this, we are probably more accurately described as a "micro" enterprise. That's nice: rather cute really.

By one of those lucky coincidences, there was an interesting programme on BBC Radio 4 recently in which the importance of the SME market to economies was discussed. It's probably still available to listen to here. The programme included a discussion of the "Mittelstand" and its critical role in the German economy. But, the participants emphasised how this was not limited to Germany, but true throughout the world: SMEs are critical to economic success.

We have often discussed the numbers: there is plenty of research that confirms the proposition that the SME market constitutes the overwhelming majority of active companies.

One point that came across in the programme very clearly was how technology advances had enabled SMEs to expand their market horizons and address global markets. This is important in a situation in which some local economies may be suffering, but where others may not: if local business conditions are tough, leverage technology and your skills to find opportunities elsewhere.

Guy Redmill

Written by

Guy Redmill

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14 March 2011
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IMS World Forum

The IMS World Forum returns in April and Guy has been asked to chair and participate in several panel sessions during the event:

  • Developing innovative IMS services
  • What are the opportunities for IMS and cloud computing?

IMS is now mainstream technology, so what are the key topics driving the industry? Find out by visiting the conference site.

As we have been tracking the IMS industry since 2003, we will be sharing insights from the event in our April newsletter, but there are sure to be some interesting debates. In one way or another, money is sure to be a key theme...

Guy Redmill
14 Mar 2011
Guy Redmill
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Managed Services Forum

Hansecom's Managed Services World Forum takes place on March 22nd in Lisbon and we have been asked to deliver a presentation on the "Enterprise MVNO".

Managed services and outsourcing have become hot topics recently. Highlighting Managed Services as an integral part of OPEX cost-cutting and customer retention strategies, the conference will examine the incumbent issues of network sharing, VAS delivery, and multiple partnership.

As usual for a Hansecom event, the agenda gathers interesting speakers, topics and debate into a single day, ensuring that delegates make the most of their investment. We will be reporting findings from the conference next month, but if you are interested in attending, you can learn how here.

Guy Redmill
14 Mar 2011
Guy Redmill
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Google’s #farmerupdate – what have we learnt?

Now's not the time to harvest your spammy crops according to Google. A major algorithm update that came into force in the US late last month has slapped a host of well-known "content farms" down the rankings.

The jury's still out on how the update works (and it's yet to roll-out beyond the USA) but the clever money is on this being a shift in the weighting given to certain on-site factors rather than the wholesale change in link analysis that many had predicted.

Guy Redmill
3 Mar 2011
Guy Redmill
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#MWC11 - could this be a Twitter Case Study?

Maybe we are bit naive here, (we do live a sheltered life) but we were very surprised to see some 21st Century marketing tactics being used recently by the world's oldest profession.

We've just returned from Mobile World Congress in Barcelona and like everyone associated with the event (clearly EVERYONE associated with the event) we were avidly following the #MWC11 hashtag that sprang up around the show.

Guy Redmill
22 Feb 2011
Guy Redmill
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Your facebook page is a corporate asset

The boundaries of what constitutes a corporates asset changed a long time ago.

I'm sure we all remember the news stories of multinationals forking out huge sums of cash to enterprising web squatters back in the mid-1990s. After that the corporate world woke up pretty sharpish to the value of a URL and went a bit crazy buying up every dot whatever was offered (remember how .tv was going to be The Next Big Thing and turn Tuvalu into the webhosting equivalent of the square mile?)

Guy Redmill
7 Feb 2011
Guy Redmill
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Is Google losing the plot?

It's a question that a lot of people in the world of SEO are seriously asking themselves at the moment.

Even the guys at SEOMoz have noticed the trend.

Black hat techniques have come on somewhat since the days you when could fool Google simply by stuffing your page full of hidden text. Nowadays it's primarily about linkbuilding and adopting slightly less honourable techniques to do what "should" be a long-term, organic process. The concern appears to be that the big G is letting a lot of obviously shady techniques slip through the net, while us honest hardworking folk suffer.

Guy Redmill
1 Feb 2011
Guy Redmill
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Little Fluffy Clouds - Part 1

Anyone who remembers the Orb will remember their delightful ambient piece “Little Fluffy Clouds”. It went on a bit, but it had a rather lovely fey American voice and was soothing in a trance inducing kind of way. In fact, the endless news about clouds that are forming in the telecom skies might be said to be similarly soporific. There are so many clouds, it’s a wonder that we can see the sun at all. However, there is something genuinely interesting going on here. Not only are the telecoms media avidly following news of cloud formations, but it’s seeping into the mainstream media, as this recent editorial from a national newspaper in the UK shows.

Guy Redmill
28 Jan 2011
Guy Redmill
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5 steps to an effective keyword - step 4

Step 4 - Crunching Numbers

This is where the fun stops.

In the daily life of every marketing copywriter or SEO project manager there comes a time when we have to boot up Excel and embed ourselves in spreadsheets for a few days.

By this stage in the process we ought to know roughly what we are after. We've got our core terms, we've arrived at a series of long tail modifiers and we've sorted the intentional from the transactional searches. All that's left is to run those terms through a suitable keyword tool and see what we're up against.

Guy Redmill
28 Jan 2011
Guy Redmill
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Rob Seymour Joins RMA

RMA is delighted to announce that Robert Seymour has joined us as Marketing Director.

Rob is a CIM qualified marketer with 15 years of experience in the Telecoms and Technology markets and brings a wealth of digital marketing know-how to the Redmill team.

It's looking like a busy 2011 for us here so we have plenty to keep him occupied!

Guy Redmill
28 Jan 2011
Guy Redmill
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