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Telecoms, tech and IoT marketing insights

The latest industry news, interviews, opinion, technologies, and resources.

Who Will Win in the WACy Races?

This year’s SDP Global Summit saw the introduction of a special WAC focus day. WAC prompted considerable interest in 2010, although most delegates were sceptical about its chance of success. There was keen interest this year too, perhaps prompted by announcements made at MWC in February. A packed room witnessed some lively debates and excellent presentations from key stakeholders in the industry.

Guy Redmill

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Guy Redmill

Published on

21 September 2011
Blog

The best thing since sliced bread? Maybe...

In a recent comment in the Policy Control group on LinkedIn, analyst Peter Dykes wondered if policy might in fact be the best thing since “sliced bread” for the telecoms industry. It’s clear that the term and the possibilities have captured the imagination. And, this was abundantly clear at the recent TMW in Dublin.

Guy Redmill
14 Sep 2011
Guy Redmill
Blog

The surprising truth about your website

Like all good marketing executives, we all spend a lot of time preparing content for our websites. We draft pages meticulously, go through numerous re-writes and edits until we are finally happy to hit the "publish" button. It's surprising though how rarely we stop to consider if we might be actually wasting our time.

Guy Redmill
7 Sep 2011
Guy Redmill
Blog

The changing meaning of Policy

In the 18th Century classic, Moll Flanders (written by Daniel Defoe, perhaps more widely known for writing Robinson Crusoe. We recommend Moll Flanders – much more fun!), the word ‘policy’ is used to mean ‘ambition’ ‘aim’ or ‘intent’. Many of Moll’s declarations are stated as her ‘policy’. Nowadays, we tend not to use the term in relation to personal ambitions, but rather to political or group aims or rules. We don’t say that our policy in relation to, let’s say, shopping, is this, or that our policy towards shoes is that.

Guy Redmill
5 Sep 2011
Guy Redmill
Blog

APIs for #Cloud Service Control: From Service to Transport?

After last year's TMW, we wrote about how approaches to policy control were evolving to include the exposure of APIs (based on RESTful web services) to third parties. We liked this, because by opening up the PCRF to OTT providers and providing access to the capabilities and resources it controls, suggested a way in which service providers who control the whole network can offer value to OTT players and, potentially generate some additional revenue. As we have noted before, we are very keen on RESTful web services - although in fairness, we did have something of a Damascene conversions a few years ago after a lengthy debate with one of our customers.

Guy Redmill
22 Aug 2011
Guy Redmill
Blog

Is bad spelling harming your business?

It's surprising how many spelling mistakes you see on the web. Even the most expensively assembled websites contain the occasional rogue letter or grammatical howler.

You might not think that this is a serious business issue but it seems you'd be wrong. According to Charles Duncombe (a serial online entrepreneur), basic grammar and spelling mistakes cost the online economy millions of pounds in lost sales every year.

Guy Redmill
18 Aug 2011
Guy Redmill
Blog

Knowledge as a service

Knowledge As A Service: Virtual Libraries for Network Design

One of the interesting things about attending any conference is the number of new acronyms and abbreviations that you are likely to encounter. However knowledgeable you might be (or think you are), there’s always something that you haven’t seen before. And, how appropriate then that one such that we came across at the TMF is KaaS, or Knowledge as a Service.

Guy Redmill
17 Aug 2011
Guy Redmill
Blog

Messaging in technology marketing: 4 golden rules

Fundamental to marketing is a clear value proposition and supporting messages. If you haven't got these, then it's hard to interest potential customers in your product. When you have gone to a lot of trouble to steer them to your website or collateral, it's obvious that this will be money wasted if they can't work out what you offer or why it's relevant to them.

Guy Redmill
29 Jul 2011
Guy Redmill
Blog

Telemanagement World Dublin: It's all about Clouds

This year's TMW, the first to be held in the new location of Dublin, was eventful for many reasons, not all of them related to the content and conference. The coincidence of President Obama's visit, following on so quickly that of from HM The Queen, led to heightened security and one or two issues getting round town.

The weather was also truly appalling with a blustery wind that made many people's thoughts turn to the more benign climate of Nice. Still, the new location is excellent, even if it can't guarantee the same sort of weather as in the past.

Guy Redmill
13 Jul 2011
Guy Redmill
Blog

When you have IMS, what will you do with it?

Even after all these years of involvement in the IMS industry, it is still surprising that we have yet to see genuinely new applications that IMS has enabled.

Instead, we see innovation around existing services. Yes, they get richer; yes, more capabilities and features are added, but, so far, there doesn't seem to be anything earth-shatteringly new. Indeed, as we have argued before, the search for the killer application seems to be as fruitless a quest as that for the Snark or Macavity. It's just not there.

Guy Redmill
13 Jul 2011
Guy Redmill
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The latest industry news, interviews, technologies, and resources
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The advanced telco tech research quandary, Part 2: Do you want to be Steve Jobs… or just a tyre kicker?

In Part 1 of this discussion, we reviewed—deliberately sceptically—some of the congratulatory tone of the T...
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Blog

The advanced telco tech research quandary, Part 1: 700 million euros later, what does Europe, and more importantly, European operators actually have out of 5G PPP?

Back in December 2020, Orange published a really interesting blog about connected vehicles entitled The con...
14 May 2024