Skip to main content

Our blog

Telecoms, tech and IoT marketing insights

The latest industry news, interviews, opinion, technologies, and resources.

Let’s see more examples of using mobile networks for social good

We saw some positive use of mobile networks for the wider social good during COVID. Maybe it’s time to see more.

Guy Redmill

Written by

Guy Redmill

Published on

30 September 2025
Welcoming Project Reach’s aim of improved UK rail user mobile connectivity
Blog

Welcoming Project Reach’s aim of improved UK rail user mobile connectivity

Thanks to the new Project Reach, by 2028 commuters on some of the UK’s busiest rail routes will have much better connectivity. That’s great—but this is long overdue, and 15% of the network and nothing on key routes means continued frustration and lost productivity for UK Plc a while longer.

Guy Redmill
19 Sep 2025
Guy Redmill
Sustainable telco ROI has to be about more than buying new kit and hoping for the best
Blog

Sustainable telco ROI has to be about more than buying new kit and hoping for the best

In December 2022, as the world was recovering from the worst of the global health crisis, Big Four consultancy EY noted that instead of landing in a straightforward post-pandemic world of recovery and growth, “technology companies are now confronted with high inflation rates, an energy crisis, financial volatility and declining consumer confidence”.

Guy Redmill
9 Sep 2025
Guy Redmill
Are we sleepwalking into a 6G Golden Band over-egged spectrum auction arms race?
Blog

Are we sleepwalking into a 6G Golden Band over-egged spectrum auction arms race?

In 1970, Motown singer Freda Payne sang of the seeming immediate end of her new marriage that had left her just a “band of gold.” Will the 6G world soon be feeling as bereft about the mystical "Golden Band" which we are told will offer the optimal balance between coverage, capacity, and latency for 6G networks?

Guy Redmill
8 Aug 2025
Guy Redmill
Blog

All your free AI ‘content’ isn’t doing what you think it is

When everyone is wearing bad shoes, it's no surprise that the cobbler will suggest that a few repairs could make everyone's feet feel much better; it’s in his interest, he wants the work!

In this scenario, we are the cobblers, and we certainly think there are too many bad shoes in the world of technical B2B marketing right now.

22 Jul 2025
Alex Harkness
Let’s put our useful agritech channel thinking caps on
Blog

Let’s put our useful agritech channel thinking caps on

Right now, in 2025 there are several great technological innovations and interventions which have broadly come to be called agricultural technology (agritech). From biotechnology to IoT to self-driving tractors to monitoring drones to big data analytics and sensors and mobile and even (remember that?) blockchain, it’s a $24 billion market expected to grow to $49 billion within five years.

Guy Redmill
24 Jun 2025
Guy Redmill
Are you braced for the telco silver tsunami? Who’s going to look after all that legacy infrastructure that’s not going to retire any time soon?
Blog

Are you braced for the telco silver tsunami? Who’s going to look after all that legacy infrastructure that’s not going to retire any time soon?

Last year, IT sector analysts IDC warned lack of expertise — not just AI, as could be expected — but also IT Operations, cloud skills, including architecture, data management and storage, and software development, would impact nine out of ten organisations by 2026. That could mean a claimed cost of $5.5 trillion down to delays, quality issues and revenue loss.

Guy Redmill
10 Jun 2025
Guy Redmill
Operator cyber security obligations 101. Part Two; what the law needs you to do now
Blog

Operator cyber security obligations 101. Part Two; what the law needs you to do now

We have just pointed out that in a connected world, the operator is now as much an attack surface as the enterprise or medium or small business that are in the endless firing line of cyber-attack. We also mentioned that there’s been something of a flood of regulations in both the UK and across the EU that turn this responsibility into an operational issue, so let’s unpack the abbreviations and identify some of the compliance that you really need to be on top of at this stage of 2025.

Guy Redmill
14 May 2025
Guy Redmill
Operator cybersecurity obligations 101. Part One; it all begins in 1834…
Blog

Operator cyber security obligations 101. Part One; it all begins in 1834…

You could get so worried about cyber security that you’d struggle to fit into your straitjacket of a morning; there are many scare stats as you’d like to lose sleep over, from the FBI’s annual Doomwatch survey that last year said its cybercrime division had recorded claims of nearly $17bn lost to these awful people in 2024 alone, or UK official figures that suggest one in two businesses (50%) and around a third of charities (32%) reported having experienced some form of cyber security breach or attack in the last 12 months—levels much higher for medium businesses (70%), large businesses (74%) and high-income charities with £500,000 or more in annual income (66%).

Guy Redmill
8 May 2025
Guy Redmill
Should be as wary of photonics promises as we are of 6G?
Blog

Should be as wary of photonics promises as we are of 6G?

In November, we published two pieces on what to us at the time seemed to be a set of very large promises about the halcyon future 6G was going to bring to humanity—or as we said at the time, some ‘idealistic imagining’ of delightful but ‘very, very, very expensive futures’.

Guy Redmill
23 Apr 2025
Guy Redmill
From the blog
The latest industry news, interviews, technologies, and resources
Can you be both a critic and a participant in a problematic situation? It’s a question VodafoneThree seems to want us to ask
Blog

Can you be both a critic and a participant in a problematic situation? It’s a question VodafoneThree seems to want us to ask

UK mobile networks are awful, says UK mobile network operator. Yes, they are – and compare unfavourably to th…
24 September 2026
Forget Whisky Galore!: Could Shetland’s next liquid gold be a very different, but increasingly vital, kind of alcohol?
Blog

Forget Whisky Galore!: Could Shetland’s next liquid gold be a very different, but increasingly vital, kind of alcohol?

Earlier this disturbingly hot Summer, a quiet announcement was made: using wind power and biogenic CO2 alone…
10 September 2026