Our blog
Telecoms, tech and IoT marketing insights
Let’s see more examples of using mobile networks for social good
We saw some positive use of mobile networks for the wider social good during COVID. Maybe it’s time to see more.

Written by
Published on
Welcoming Project Reach’s aim of improved UK rail user mobile connectivity
Thanks to the new Project Reach, by 2028 commuters on some of the UK’s busiest rail routes will have much better connectivity. That’s great—but this is long overdue, and 15% of the network and nothing on key routes means continued frustration and lost productivity for UK Plc a while longer.

Sustainable telco ROI has to be about more than buying new kit and hoping for the best
In December 2022, as the world was recovering from the worst of the global health crisis, Big Four consultancy EY noted that instead of landing in a straightforward post-pandemic world of recovery and growth, “technology companies are now confronted with high inflation rates, an energy crisis, financial volatility and declining consumer confidence”.

Are we sleepwalking into a 6G Golden Band over-egged spectrum auction arms race?
In 1970, Motown singer Freda Payne sang of the seeming immediate end of her new marriage that had left her just a “band of gold.” Will the 6G world soon be feeling as bereft about the mystical "Golden Band" which we are told will offer the optimal balance between coverage, capacity, and latency for 6G networks?

All your free AI ‘content’ isn’t doing what you think it is
When everyone is wearing bad shoes, it's no surprise that the cobbler will suggest that a few repairs could make everyone's feet feel much better; it’s in his interest, he wants the work!
In this scenario, we are the cobblers, and we certainly think there are too many bad shoes in the world of technical B2B marketing right now.
Let’s put our useful agritech channel thinking caps on
Right now, in 2025 there are several great technological innovations and interventions which have broadly come to be called agricultural technology (agritech). From biotechnology to IoT to self-driving tractors to monitoring drones to big data analytics and sensors and mobile and even (remember that?) blockchain, it’s a $24 billion market expected to grow to $49 billion within five years.

Are you braced for the telco silver tsunami? Who’s going to look after all that legacy infrastructure that’s not going to retire any time soon?
Last year, IT sector analysts IDC warned lack of expertise — not just AI, as could be expected — but also IT Operations, cloud skills, including architecture, data management and storage, and software development, would impact nine out of ten organisations by 2026. That could mean a claimed cost of $5.5 trillion down to delays, quality issues and revenue loss.

Operator cyber security obligations 101. Part Two; what the law needs you to do now
We have just pointed out that in a connected world, the operator is now as much an attack surface as the enterprise or medium or small business that are in the endless firing line of cyber-attack. We also mentioned that there’s been something of a flood of regulations in both the UK and across the EU that turn this responsibility into an operational issue, so let’s unpack the abbreviations and identify some of the compliance that you really need to be on top of at this stage of 2025.

Operator cyber security obligations 101. Part One; it all begins in 1834…
You could get so worried about cyber security that you’d struggle to fit into your straitjacket of a morning; there are many scare stats as you’d like to lose sleep over, from the FBI’s annual Doomwatch survey that last year said its cybercrime division had recorded claims of nearly $17bn lost to these awful people in 2024 alone, or UK official figures that suggest one in two businesses (50%) and around a third of charities (32%) reported having experienced some form of cyber security breach or attack in the last 12 months—levels much higher for medium businesses (70%), large businesses (74%) and high-income charities with £500,000 or more in annual income (66%).

Should be as wary of photonics promises as we are of 6G?
In November, we published two pieces on what to us at the time seemed to be a set of very large promises about the halcyon future 6G was going to bring to humanity—or as we said at the time, some ‘idealistic imagining’ of delightful but ‘very, very, very expensive futures’.











