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Telecoms, tech and IoT marketing insights

The latest industry news, interviews, opinion, technologies, and resources.

The next person who suggests you save money by using AI to write your marketing ‘stuff’? Fire their ass on the spot

This is what we DID not do to write this article:

Enter ‘Create a blog post about why it is bad marketing for your tech brand using a Shakespearean conceit for your intro’ into the suddenly ubiquitous ChatGPT.

Guy Redmill

Written by

Guy Redmill

Published on

1 February 2023
Blog

A significant set of numbers: real 5G savings and real 5G economic benefits identified in two traditional industries

5G as an enabler for low-latency applications is well-known. Less well-known is how PoCs and trials translate into real economic benefits. Could recent research indicate that the tide is turning and that we’re about to see some payback?

Guy Redmill
19 Jan 2023
Guy Redmill
Blog

Orange deserves praise for its new Southern African connected telemedicine service

5G-enabled service showcases practical applications that benefit people, in places where such interventions can make a real difference to society.

Guy Redmill
11 Jan 2023
Guy Redmill
Blog

A return to wind power for global shipping promises benefits for multiple stakeholders

It’s believed that the invention of sails in Ancient Egypt allowed the first sailboats—and hence, the first wave of maritime commerce—to become viable 5,500 years ago. And many thought that with the end of sail-based shipping in the late 1950s (with exceptions), that was that: who needs sails when you have powered sea navigation?

Guy Redmill
19 Oct 2022
Guy Redmill
Blog

These aren’t the 5G security flaws you’re looking for

In the first (but not best!) Star Wars movie, there’s a famous sequence when Ben Kenobi (as we still know him as at this point) plays a ‘Jedi mind trick’ on some guards to convince them, ‘These are not the droids you’re looking for.’

Guy Redmill
11 Oct 2022
Guy Redmill
Blog

Ericsson is right. We shouldn’t wait around for killer 5G slicing use cases

Last month telecoms.com sat down with Hannes Ekström, Head of Strategy for Business Area Networks at Ericsson—and if you didn’t see it yet, it’s definitely worth 10 minutes of your time.

Guy Redmill
5 Oct 2022
Guy Redmill
Blog

£25m to make the UK an Open RAN leader? Pull the other one

Last month, the Government PR-ed what it modestly dubbed “the latest government boost” for delivering “more innovative, secure and resilient telecoms networks” for the country.

Guy Redmill
29 Sep 2022
Guy Redmill
Blog

Is the Open RAN delay starting to have regrettable market consequences?

Parallel Wireless is either terminal or scaled back to where it was pre-COVID ready for a second go. How to read the runes to see which analysis is correct? Either way, converting Open RAN aspirations to real deployments – at scale – needs all operator stakeholders to support innovation and diversification in the supply chain.

Guy Redmill
23 Sep 2022
Guy Redmill
Blog

Use of 5G NPN in two wards isn’t exactly creating ‘the UK’s first 5G hospital'

Does a new private 5G deployment for an NHS hospital in South London point to a whole new way for UK healthcare – and healthcare around the world - to better connect?

Guy Redmill
7 Sep 2022
Guy Redmill
Blog

Why the UK telco needs to be more instant magical travel than long quest to better service

Recently, Ofcom told us that, given that the country’s 5.2 million SMEs in the UK constitute 99.9% of UK businesses, account for 60% of private sector employment, and 47% of business revenue, “High quality communications connectivity is essential to their ability to participate in and drive the digital economy.” No argument here.

Guy Redmill
20 Jul 2022
Guy Redmill
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The latest industry news, interviews, technologies, and resources
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The advanced telco tech research quandary, Part 2: Do you want to be Steve Jobs… or just a tyre kicker?

In Part 1 of this discussion, we reviewed—deliberately sceptically—some of the congratulatory tone of the T...
28 May 2024
Blog

The advanced telco tech research quandary, Part 1: 700 million euros later, what does Europe, and more importantly, European operators actually have out of 5G PPP?

Back in December 2020, Orange published a really interesting blog about connected vehicles entitled The con...
14 May 2024