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Telecoms, tech and IoT marketing insights
Time to start dreaming big for rail again
Global trade ended 2025 at a figure we’ve never seen before—and integrated rail is a big part of that. So, let’s look for more from this form of transport.

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Understanding and Communicating the Value of B2B IoT
The Internet of Things isn’t new. In fact, we’ve been connecting to remote devices over networks for decades. Whether it was industrial telemetry or early forms of machine-to-machine (M2M) communication, the principle has always been the same: collect data remotely, then act on it to influence some kind of local behaviour. Today’s IoT applications are doing just that—just on a much bigger, more accessible, and more visible scale.

Tracking our small avian brothers and sisters through mobile IoT is a profoundly good use of our communications smarts
Tech is getting better at helping us track smaller and smaller animals—help that could be key to more effective ecology intervention and conservation.

Rail + private 5G will deliver ‘T/T’ you’re really gonna love
Rail had already started to matter before the latest turbulence upset the global trading applecart. The combination of rail and private 5G just might be a way for you to worry that bit less about all that.
Some Xmas whimsy with a serious point: Why Santa has a digital twin
As the 24th of December approaches, a familiar logistical miracle unfolds. Billions of parcels, all lovingly requested and carefully documented, start to make their way to the right recipients, in the right places, at precisely the right time. (At least, always for the kids: those 3am cries of ‘Santa’s Come!!’ can be a challenge for the Yule celebrant.)

Digital twin value can come well before full Galactic scale’s achieved
Digital twins could be a quarter of a trillion business by 2032. We’ll get there a lot sooner, though, if we are a bit more pragmatic about scaling them.

Why Automating Service Assurance Needs Better Marketing
Telecom service assurance is simple: make sure the network delivers what it promises. That means ensuring the right services, at the right quality, reach the right users at the right time. However, in practice, of course, it’s anything but simple.

From Pilot to Profit: Why Telecoms Innovation Fails to Scale (and How to Fix It)
Another research grant. Another groundbreaking trial. Another project that fades into obscurity.

No, those 5G NPN use cases didn’t go away. You did.
5G mobile private networks are starting to get hot again. Have enough MNOs noticed?

The future of telco network APIs: murky, or yet to be written? You decide.
No one knows how big the telco network APIs market will be. Fine. But that’s no excuse for ignoring it.











