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Telecoms, tech and IoT marketing insights
Can you be both a critic and a participant in a problematic situation? It’s a question VodafoneThree seems to want us to ask
UK mobile networks are awful, says UK mobile network operator. Yes, they are – and compare unfavourably to the same operator’s networks elsewhere.

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Forget Whisky Galore!: Could Shetland’s next liquid gold be a very different, but increasingly vital, kind of alcohol?
Earlier this disturbingly hot Summer, a quiet announcement was made: using wind power and biogenic CO2 alone, a UK energy company that historically focused on mature and late-life oil and gas assets, announced something of a new direction: that it plans to also produce e-methanol on the Shetland Islands.

If it’s a human-free zone, Digital Marketing 2.0 just won’t work
There may or may or not be an AI Bubble burst soon. What we can be sure of is that you can’t afford to outsource your content creation to it.

How underwater robotics could save the Octopus’s garden. IoT for a better planet?
A combination of marine robots, comms and AI could mark a way to make saving Ringo Starr’s favourite place so much easier—and attractively cheaper.

Has Microsoft just given CDR a knockout blow?
Yes, it’s not great the biggest buyer of CDR solutions is having a think. But there’s still lots of cool things you can do in the meantime, in addition—or maybe even instead?

Clear blue skies for Non-Terrestrial Networks (NTNs)? Is D2D going to move the needle? Unlikely.
Rising consumer demand for ubiquitous coverage, the growth of massive IoT, revenue opportunities for MNOs, and evolving standards are all driving momentum in the evolution of NTNs – but they may not deliver on the hype. Where do they offer real value? In the first of a series on this topic, we explore the current noise.

Hello hydrogen! You took your time getting here
Hydrogen failed the hype test, yes. That doesn’t mean it’s not a hugely promising energy source for the right applications.

The next Internet shouldn’t be either AI or human—but animal
It’s time to not just look after the environment better, but to use our smarts to help our fellow animals thrive, too.

Using integrated multi-modal logistics to let Africa roar
$22 billion VICMED is just one of many comms structures that could unleash huge productivity and innovation.

10 Overlooked Reasons Why Your Website Might Be Losing You Investment Opportunities and Top Talent
Most companies refresh their websites because something obvious needs attention: The branding feels dated. The message has drifted. The design no longer works well on mobile. These are all reasonable reasons to make a change, and they’re often the ones that drive internal discussions about website design.









