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Marketing for technology – 5 things you should know

The technology industry can be highly competitive, and consumers increasingly expect technology companies to be innovative and exciting. At RMA, we specialise in marketing for technology so take a look what we believe to be 5 key things to know when developing a marketing plan for a technology product or service.

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Things to consider when choosing a B2B Marketing Automation platform

At some point in your marketing journey there will come a time when managing leads by spreadsheet is just no longer practical.

For B2B marketing, with its long lead times and complex sales cycles, being able to nurture your prospects, to maintain contact with them and manage your pipeline effectively is essential. In B2B marketing it can be many months from a prospect’s first contact with you until the point at which they’re ready to buy anything, so a solid marketing automation platform is a critical tool in helping to ensure that you’re in the frame when that time finally arrives.

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Why the “what” of IoT will drive the “how” of network evolution.

Until relatively recently, networks were built for a limited range of applications. Understanding new use cases will transform the way in which networks are shaped and optimised to support novel innovations from diverse sectors such as agriculture, industry and beyond. Innovations in agriculture, for example, could shape mobile network performance demands and deployments – the ecosystem needs to align the how and the what of data connectivity.

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