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At some point in your marketing journey there will come a time when managing leads by spreadsheet is just no longer practical.

For B2B marketing, with its long lead times and complex sales cycles, being able to nurture your prospects, to maintain contact with them and manage your pipeline effectively is essential. In B2B marketing it can be many months from a prospect’s first contact with you until the point at which they’re ready to buy anything, so a solid marketing automation platform is a critical tool in helping to ensure that you’re in the frame when that time finally arrives.

Private Campus Networks are enjoying significant interest at the moment, as private LTE and 5G networks can now ensure guaranteed connectivity to support a wide range of applications and usage scenarios. According to analysts at Arthur D Little (ADL), for example, the global market size is predicted to be €60–70billion by 2025.

Until relatively recently, networks were built for a limited range of applications. Understanding new use cases will transform the way in which networks are shaped and optimised to support novel innovations from diverse sectors such as agriculture, industry and beyond. Innovations in agriculture, for example, could shape mobile network performance demands and deployments – the ecosystem needs to align the how and the what of data connectivity.

Some of the hype around the IoT – including connected fridges, ovens and other outlandish applications – has in fact concealed some of the real progress and genuine value creation that has occurred in recent years. Telenor may be stating the obvious, but it’s time that attention switched from mundane applications and media-friendly use cases, and refocused on acknowledging the real progress that’s being made in industry and the enterprise.