First, in the delivery of real time differentiated policies according to who pays and the agreed SLA. Secondly, in the way in which policy control can be offered to third party application vendors as a capability alongside other application enablers such as location and voice. Policy can really be an asset here and we suspect that the real innovation for cashing in on policy will come from this domain: i.e. not from operators themselves, but from the third parties accessing their networks. The challenge for service providers is to make sure they have an infrastructure in place that will enable exposure of policy control in this way. Will this happen in 2010?