There were some interesting contributions and observations on the role of IMS in IPTV initiatives at the IMS world forum. An excellent presentation outlined a host of innovative features available to subscribers.

This was very interesting, but overlooked a key point. Content is king.

Unless you have the right content (which in most cases seems to mean premium sport), you won't get the market momentum you need.

Features are all very well, but they are not the differentiators looked for by the man in the street. He wants content and the provider with the best content will win in the subscription model.