Instead, wouldn't it be better to offer much more targeted services and focus on enabling ecosystems to service specific segments that can offer more profitable relationships? In short, don't go for the so-called long tail; that can take care of itself. Rather, go for applications that deliver real value and have a fair price. Consider opportunities in the enterprise and SME market, look for key verticals and work out how you can increase the data spend of those customers that aren't going crazy for free applications but just want to get online.

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