Well, perhaps that will change, judging by the ubiquity that the word has now attained in the telecoms industry. If the policy framework does start to become part of the standard nuts and bolts of the network, and if the vision of individual – personal – policies does get realised, then we may all soon be talking about the policies that apply to our service, rather than the package that we bought. Policies will become ours not theirs and our whole concept of our relationship with service providers will change from one based on a particular bundle or package we sign up to, to one based on the services we need, when we need them and the ability to request additional services when we want.