We are an experienced team of marketing professionals who have been involved in all aspects of the industry from SS7 to VoIP, Policy Control to Customer Experience Management, from 2G to LTE. Today we're helping our customers target new opportunities in 5G, the IoT and smart technology. When you work with us, you’ll be working with a team that understands your business.
We offer a complete suite of marketing services to help startups and growing companies in the telecoms, ICT and IoT domains. We help define strategy, messaging and value propositions, backed by all the capabilities needed to design and implement campaigns to reach your target market. We pride ourselves on our ability to understand what you do, so we can make an immediate impact.
Our portfolio spans international and national markets, serving customers from around the world - ranging from startups to globally established businesses with operations in multiple countries. Take a look at some of our recent projects.
URLLC is supposed to deliver significant benefits to players from a wide range of vertical and industrial segments. To succeed with 5G investments, MNOs must understand what these players need – at present, there’s little sign that they do.
IoT, 5G, and cloud infrastructure and service were identified as the industry’s investment priority; Pressure on price and profit and competition from internet giants were seen as biggest threats to the respondents’ long-term business success.
A key element of 5G is the emergence of Ultra Reliable Low Latency Communications (URLLC), which will be required to fulfil many industrial use cases. Many industrial players have clearly stated that they would like to deploy their own private 5G networks in order to secure URLLC capabilities and some regulators are taking steps to reserve spectrum for these purposes. Meanwhile, MNOs, backed by the GSMA cry foul.