The case for the Case Study: A genuinely effective marketing tool
07 September 2009
The plain old fashioned case study is one of the most effective weapons in any marketeer's armoury. Provided it's done well, a case study can perform a number of key tasks at a fraction of the cost of other marketing tools.
First and foremost, a good case study is one of the single most persuasive ways for you to establish your credibility. It's a cast iron reference from a satisfied customer, someone who was so pleased with what you did for them that they took the time to help out and put their name and reputation to a detailed endorsement of your company. A customer quote is a little marketing nugget that goes a long way to creating trust with your prospects and helps to move them a little further along the pipeline.
