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What’s holding up 5G development?

Many operators claim they are already prepared for 5G, based on extensive fibre roll-out to connect mobile base stations in numerous regions of Europe, and the successful completion of testing of 5G speeds and services. However, there are still many hurdles to overcome, and most of them are not technology related.

The European Commission wants each member state to have 5G commercially available in at least one major city by 2020, with a view to subsequently extending that reach to urban areas and on major transport arteries. However, for many that may be hard to achieve.

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Defining digital transformation

There is still much debate about the meaning of the term ‘digital transformation’ in the telecoms industry, and what, in practice, it really means. Telephony switching started to be digitalised in the 1960s, and mobile has been digital since 2G. So why are we still talking about digitalisation and digital transformation in the telecoms industry in 2017?

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What Dark Souls can teach you about marketing

If you’re not familiar with the world of gaming, then the term ‘Dark Souls’ probably won’t mean very much to you. So, for the uninitiated, the Dark Souls trilogy stands apart in the world of gaming. It’s a game for those who seek an extreme challenge. Notorious for its difficulty, its ludicrous learning curve and cruel refusal to hold the player’s hand, in Dark Souls EVERYTHING is out to get you. One false step, one over-confident move, one small fumble – and it’s curtains…you get used to seeing this at regular intervals.

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