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A recent report from market analysts Ovum suggests that artificial intelligence (AI) could help communications service providers to drive value right across the business, from network optimisation and data analytics, through to customer care and marketing engagement.

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What Dark Souls can teach you about marketing

If you’re not familiar with the world of gaming, then the term ‘Dark Souls’ probably won’t mean very much to you. So, for the uninitiated, the Dark Souls trilogy stands apart in the world of gaming. It’s a game for those who seek an extreme challenge. Notorious for its difficulty, its ludicrous learning curve and cruel refusal to hold the player’s hand, in Dark Souls EVERYTHING is out to get you. One false step, one over-confident move, one small fumble – and it’s curtains…you get used to seeing this at regular intervals.

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It seems that, so far, concerns surrounding Brexit are not affecting the London technology sector. That’s according to investment figures from London & Partners, which so investment is at a record high, and is more than any other six-month period in the last 10 years.

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